Ticketing, entry and fan engagement in one platform.
Sell tickets, deliver them to a branded app wallet, scan guests in at the gate and understand your audience afterwards. Take the full solution or just the pieces your event needs.
The full solution, or the parts you need
Three building blocks for a digital event.
Event app
Your branded app keeps guests informed and engaged before, during and after the event.
Event appTicketing
Any ticket configuration for stadiums, theatres and arenas, sold on web and app and stored in the guest’s wallet.
TicketingAdvisory & onsite
Our team helps plan your setup, trains your partners and runs entry operations on the day.
Advisory & onsite
Event app
The centre of every guest’s event day.
A white-label app for your event, managed entirely from the Back9 back office.
Digital wallet
Tickets, transfers and purchase history.
Schedule of events
Programme, fixtures and live results.
News
Scheduled stories with imagery and links.
Push notifications
Reach every attendee instantly.
Event store
Merchandise for collection onsite.
App credit
Cashless spend across your outlets.
Ticketing
Configure any ticket, sell it anywhere, scan it in seconds.
Ticket types
- General admission for the majority of guests
- Reserved seating with seating charts for stadiums, theatres and cinemas
- Partner & sponsor allocations with their own dashboard, audit and reconciliation
- Transfers to friends and family in the app, or by your admins
Sales channels
- Web widget with seat selection and online payment, in your branding
- Event app, which starts the guest’s journey at the point of purchase
- Promo codes and card BIN recognition for discounts and offers
Entry control
- QR scanning plus manual check-in at every gate
- Gate rules so each entry point admits only the right ticket types
- Live attendance showing busy periods, re-entry and ticket vs entry reconciliation
Run it all from the Event Management System
One admin portal controls what attendees see and when.
Advisory & onsite
People who’ve run the gates, alongside your team.
DET setup in Dubai
We manage event approval and ticket configuration with the Department of Economy and Tourism.
Partner management
Contract allocations, partner logins, workshops and one-to-one training for sponsors.
Onsite operations
Scanning supervisors, ticket and app support hubs, VIP welcome and hospitality desks.
Post-event insights
Downloads, interactions, app credit and audience profiles, reported back to your management.
Case study
Emirates Dubai Sevens
The challenge
Manual processes and PDF tickets left organisers with little insight into who attended, what they spent or how they engaged.
What we built
Launched for the 2021 event: an app with ticket wallet, transfers and app credit, plus GA, reserved and partner ticketing with QR entry at every gate. A shop and “My Teams” followed in 2022.
The outcome
A fully digital guest journey, with a post-event insights report on demographics, outlet spend and app usage.
Planning an event?
Let’s map out the digital experience together, whatever the size of your crowd.